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ROG Ally X launch brief

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Pulled from the draft by Claude, structured to match the brief template.

Product: ROG Ally X
Launch date: 2024
Available: 2024
Tagline: The Windows handheld built for the long haul.
Target buyer: Hardcore PC gamers who want the best Windows handheld for the price, with best-in-class battery life and a user-upgradeable SSD slot.
Value prop 1: The 80Wh battery is the largest in any mainstream gaming handheld under 700g, delivering 3+ hours of AAA gaming and up to 7 hours on lighter titles.
Value prop 2: 24GB of LPDDR5X-7500 is shared between the CPU and integrated GPU, cutting stutters in open-world titles and letting you run a game alongside Discord or a browser without a performance drop.
Value prop 3: A standard M.2 2280 NVMe slot accepts any consumer SSD up to 8TB and swaps in a five-screw job using ASUS's published upgrade guide.
Quote: The handheld that plays every PC game you own, for twice as long as the original Ally, on hardware you can actually upgrade yourself.
Attributed to: ASUS ROG